This gap can be explained by a large difference in the average downloads per unique device. When looking at unique devices rather than unique downloads, Apple falls from over 60% of market share to around 43%. Out of a dataset of more than 200 million downloads recorded by Chartable in January 2020, we saw just over 40 million unique devices.Īpple Podcasts remains #1 in terms of unique devices and unique downloads, but Spotify makes a strong showing at #2. A report from MIDiA research claimed that Spotify had surpassed Apple Podcasts as the #1 podcast app, as did a private investor memo from Morgan Stanley. Both were based on listener surveys, and both stirred controversy in the podcasting community given Apple's long dominance.īecause most industry-wide stats are reported on the total number of downloads rather than the total number of users or listeners using each player, we thought it would be interesting to compare the two metrics to see if Spotify truly has surpassed Apple. Two separate sources recently claimed that Spotify beat Apple for the top slot. But Spotify has been catching up fast in the last few years. Apple has been reported as the #1 podcast app since the inception of podcasting - after all, the "pod" in podcasting comes from the iPod.
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